Ways & How

Abercrombie & Fitch the Latest Victim of Teen Trends

Abercrombie & Fitch the Latest Victim of Teen Trends

Abercrombie & Fitch is up for grabs by the highest bidder. Express Inc., and American Eagle Outfitters are among the group of interested bidders looking to acquire the struggling teen clothing chain. With over 900 stores across the US, this once popular, New Albany, Ohio-based retail chain has seen its sales drop rapidly in the last few years.

It is hard to believe that just a little over four years ago, Abercrombie & Fitch recorded annual sales of more than 4 billion. Now that figure is considerably less, around 1 billion to be exact. Considering the value of this teen fashion chain few years ago, and what it is worth today, it is probably safe to say that whoever acquires the company will have it at a bargain.

Changing fashion trend, as well as online shopping, are the two most important factors that have derailed this once very popular teen fashion retailer. Since Abercrombie & Fitch’s struggle became obvious few years back, they have tweaked their brand to attract new shoppers, and that did not help, instead, it led to more store closing. Early in the year, Fran Horowitz was named the chief executive to head the merchandising division, and that apparently did not help either.



/p> What is unclear is who will wind up acquiring the teen fashion chain right now. What most experts believe it that whoever gets the store will have it at a bargain price. However, how the potential new owner rebrands the retail chain, will determine if the acquisition is a bargain or not. It is worth noting that A&F operates mostly in malls, and does not own most of the real estate where they operate their stores, and could be a major factor facing the potential new owner.

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