Ways & How

How to Advertise a Business

How to Advertise a Business

When you start a business, one main concern is getting it out to the public. Of course, your business will not become popular right away. You will need to do some advertising if you want people to know about them. Most experts advise spending two to five percent of your total sales on advertising. Since you are just starting your business, you probably want to find cost-effective ways to get your business out there. Here are some ways on how to advertise a business in an economical way:

  1. Use social media. Nowadays, social media is a very effective way to advertise. Almost everyone has an online presence, and if you advertise on the web, you have the potential to reach hundreds of thousands of customers in a small amount of time. While some avenues require payment, social networking sites, such as Facebook and Twitter, remain free. Simply sign up for an account on Twitter and create a Facebook page for your business in order to get your name out there.

  2. Write about your business. You can take advantage of local and trade publications to advertise your business.

    Some of these publications might need content, and your write-up might fit what they are looking for. Look for small newspapers, shopper and coupon books and guides, and association newsletters that might give you more exposure. You can also write for blogs that support your industry or for any other reputable article websites. Remember that the more you get published, the more exposure you get for your business.

  3. Sponsor an event. Sponsoring an event might sound like a lot of money is involved, but it really depends on the type of event. One example of events that you can sponsor on a tight budget is local charity events. Find out how you can sponsor such events. Doing so will give you a venue to advertise to a large and diverse audience. In addition, this kind of publicity is good for your business because you are engaging in public service to also help your community. It will definitely be a good start for your business.

  4. Distribute flyers. Flyers are a great way of advertising your business while only spending a little money. Make sure that they are eye-catching with bold colors and a unique, clever catchphrase. Make sure that the overall look of your flyer matches your business as well. For instance, if you are advertising a daycare center, then you might want to feature kids and fun designs. However, if your business is a language center for older students, then a more professional look may be better.

  5. Use word of mouth. Never underestimate the power of word of mouth to attract customers. When first starting a business, you might want to offer promos or discounts to your first 100 customers. This gets customers in the door, which will result in free word-of-mouth advertising. You might also want to make use of a referral system, which entitles your current customers to rewards and freebies when they help you get more customers.

You have to learn how to advertise your business to get customers and sustain your business in the long run. You can start with the aforementioned low-cost ways of advertising your business. Once you start making more money, then you can progress to more expensive advertising, such as full-page ads in newspapers or commercials on television or radio.


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